5 Top Photo Apps for the iPhone 6

It’s well known that Apple’s iPhone 6 boasts some pretty impressive specs. A 5.5-inch Retina HD display on the top model, an A8 64-bit processing chip, and an 8-megapixel iSight camera make the device one of the most powerful smartphone cameras ever to hit the market.

But how do you get the best photos out of this nifty bit of technology? Fortunately, Apple’s exhaustive App Store is on hand to elevate your iPhone 6 from a convenient social tool to a sophisticated photo-editing system in your pocket. Here are five of the best photo apps for the iPhone 6.

Continue reading

Establishing a Brand Identity

Once the domain of multi-million dollar corporations, the concept of branding is being embraced by individuals and small businesses as a means to distinguish themselves from the competition. It takes time and patience to develop an effective brand, both in the creation and the implementation phase. A brand cannot be created overnight; it is planned, maintained, groomed. But, if done effectively, the process is well worth the energy.

Simply put, a brand is the public image of a business, product or individual. It is reputation. It is a promise. When delivered consistently, a brand shapes consumers’ perceptions and expectations. A successful brand celebrates personality, honors values and embodies the spirit of the subject that it represents.

Continue reading

The Art & Secrets of Personal Branding

Personal branding is by no means a new or light topic, but with the rise of social technologies, personal branding is as accessible as ever, meaning you have so much more opportunity, but also so much more competition.

For you to stand out amongst the noise, you must become a valued brand. That brand is ‘You’. Take a closer look at the (st)art of personal branding and see how you can use it to start building your own personal brand. Brand You™.

Continue reading

Branding, Identity & Logo Design Explained


A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.

There has been some recent discussion on the web about this topic, about your logo not being your brand. Although this may be true, I haven’t seen any clarification of the differences between ‘brand’, ‘identity’ and ‘logo’. I wish to rectify this.

What is brand? – The perceived emotional corporate image as a whole.
What is identity? – The visual aspects that form part of the overall brand.
What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.

Continue reading

20 inspirational photographers to follow on Behance

01. Suren Manvelyan


Your Beautiful Eyes takes a close up and personal look at the human eye. Manvelyan also created a similar series titled Animal Eyes

Born in 1976, professional photographer Suren Manvelyan got into the medium at the age of just 16. Since then he’s gone on to create numerous series and campaigns, such as the above ‘Your Beautiful Eyes’, which have featured in many publications including The Independent, Wired, and The Telegraph. Manvelyan’s portfolio is incredibly inspiring, with beautiful images reflecting his photographic interests, spanning from macro to portraits, creative photo projects, landscape, and much more.

Continue reading

Frooti Goes Tiny to Rebrand for Grownups


Frooti, one of India’s oldest and most beloved mango juice brands, just had a major facelift—a new visual language where the product stays true to size but everything else is very, very tiny.

The spot features a miniaturized version of Frooti spokesman Shah Rukh Khan, aka the “King of Bollywood,” who appears at the end to make the pitch.

“The goal was to introduce the new packaging in a fresh, bold, and playful way,” according to agency Sagmeister & Walsh.[more]

Continue reading

Branding and Marketing Trends this year

digital-marketing-trends-2015-123Branding and Marketing Trends this year

It’s been said that there are three kinds of marketers and how they deal with trends: Those who let it happen, those who make it happen, and those who wonder what happened. So, for smart marketers who want to fall into that second group, paying attention to what looms ahead is the wisest move they can make.

Everyone of a Kind: Consumers will crave more and expect more customized and personalized products, services and experiences. This will be fueled by. . .

Magnified Human Technology: Digital and mobile in all forms will fuel the sense of empowerment and possibility for consumers.
Continue reading